IAA Mobility 2021
| German Automotive Supplier
industrial design
In 2021 we were assigned the task to design a seat box* showcasing the advanced automotive technologies of our customer at the IAA Mobility in Munich.
The Seat Box
This is a hands-on demo** aimed at providing an in-cabin experience to event visitors. The product showcases bended display technology and a driver monitoring system. Developing a futuristic design language and keeping the product compact were some of the main design goals. The outcome was an origami-inspired structure that looks airy, but is nevertheless strong and stable.
Steering Wheel Mock-Up
Designed and engineered to be used on various demo devices, including the seat box. It helps users get a better spatial awareness and thus contributes for the understanding of how the displayed technology would be used in a real vehicle.
*Spring of Things is only responsible for the industrial design of the seat box and the steering wheel. Spring of Things is not responsible for the the development of any technology described above.
**The displayed automotive seat is an off-the-shelf product, not designed by Spring of Things.